Branding at Grassroot Level

Today I wanna talk about Branding. As the name suggest it’s about, establishing your brand name in the minds of customers. It’s an important part of marketing strategy.

I was just roaming around with my friends when I saw few amazing names of the shop and I realize, that branding is done not only by multinationals but also at grass root level. Remember the advertisement of Muthoot Finance when sardar is about to open a lassi shop and he says I got the fianance easily but thinking of a name for the shop is difficult. And finally he came up with the name “Happy Lassi Wala”. That advertisement actually tells us that people just don’t want a name; they want their own brand. A brand name, which reside in the minds and hearts of the customers. A strong brand name is an invaluable asset for the company. So next time you are planning to open up a business, just think harder for the name.
Here are few amazing names that I came across.

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